Joe has a rare ability to simplify difficult things, and I've seen it firsthand many times.

We've worked together on several projects and built websites together. Joe is a great collaborator with a strong work ethic. That alone makes him great.

But the thing I keep coming back to is what happens when I see Joe do something that looks like magic and I ask him, "How do you do that?!"

He generously and patiently walks me through whichever skill, process, or technology I've asked about. And he has a gift for explaining things clearly. By the time he's done, something that seemed impossible minutes before feels completely achievable. He genuinely enjoys demystifying this stuff, and it shows.

That's a hard skill to find. Joe does it naturally. He meets you where you are and gets you where you need to go.

If you're a non-technical person who wants to actually understand the tools and systems you depend on, Joe is someone you want in your corner.